On the heels of a painfully long series of gaffes, verbal fumbles, “mis-speaks,” and factually-challenged pronouncements, the Obama inner-circle is considering some modifications to the campaign’s themes and branding.
Top level campaign strategists are furiously working to adjust to the fact that Candidate Obama produces more gaffes in a typical week than Dan Quayle did during the entire Bush 41 presidency.
These include claiming to have visited 57 states (with “one more to go!”); shouting “Thank you, Sioux City” in Sioux Falls; placing Kentucky adjacent to Arkansas; and claiming that his parents met at a civil rights event that occured 4 years after his birth.
Thus, the nimble campaign is currently reviewing a number of possible moves, including scrapping the central themes of “Hope: and “Change.” Replacements currently being tested with focus groups include Befuddlement, Bewilderment and Chronic Disorientation.
Also, the slogan “Change you can believe in” could possibly become “Gaffes you may be bemused by.”
Also being tested are:
“I’d like to clarify my previous comments.”
“I can understand why some people were offended or confused by my earlier remarks.”
“I said that wrong.”
And Michelle Obama’s contribution:
“This conversation doesn’t help my children.”